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Strategy Firm Turns Banal New York Objects Into A Museum Of The Ordinary

The Partners created gallery tags similar to the ones in museums and attached them to identify commonplace and mundane designs around NYC.

By Leah Gonzalez - Source: http://www.psfk.com

Courtesy of MoMu and the Partners

Courtesy of MoMu and the Partners


Museums usually place those little information cards next to the works of art on display to let museum visitors know a few details about the piece, like the creator, when it was made, what it is made of, and sometimes a brief history of the work or the collection. This way, people get to know more about the item beyond what they see to help them appreciate it even more.

What if similar kinds of cards were placed on the everyday objects that we take for granted?

Brand strategy firm The Partners have created gallery tags and attached them to commonplace and mundane designs around New York City – designs like Chinese takeout boxes, manhole covers, the coffee cup sleeve, the hotdog sandwich, and more.

Courtesy of MoMu and the Partners

Courtesy of MoMu and the Partners


The project, which they have called The Museum of the Mundane (MoMu), was inspired by Design x NYC and aims to better understand and appreciate 20 commonplace objects whose designs are deemed mundane and insignificant since they are things that people see everyday. The key purpose of the project is to highlight the functional, mostly underappreciated and sometimes overlooked objects all around us and show that design brilliance can be found everywhere.

Madeleine Kronovet, Account Manager at The Partners, stated that the tags were placed in different locations in SoHo and Nolita. The firm hopes the tags will stay where they are as long as possible, though some have already been removed or possibly stolen.

Courtesy of MoMu and the Partners

Courtesy of MoMu and the Partners

See the full article at: http://www.psfk.com

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