Art news

Using Body Painted Models to Create and Photograph a Fiat 500c Abarth

Editor’s Note: This video is a tiny bit NSFW. All nudity has been censored, but the models are at times very scantily clad so you may want to wait until you’re at home to watch it.

By Gannon Burgett - Source: http://petapixel.com

Photo © Fiat

Photo © Fiat


While The Body Issue of ESPN Magazine usually keeps the focus on bodies in a sporty sense, Fiat wanted to make an impression in its advertising pages as well.

And so, taking the Fiat 500C’s motto “Made of Pure Muscle” to its most literal sense, Fiat used 15 circus performers, acrobats and artists to turn human bodies into a car without the help of Photoshop.

Read more: http://petapixel.com

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