Calling the series “Upcycle Fetish,” Scheiger explains some of the context around this tongue-in-cheek design:
The idea of parting with much-loved two-wheeled companion may be too much for some biking enthusiasts — and no wonder, considering that a lot of people are quite attached to their trusty bikes and more often than not, also identify with a larger bike culture that’s beginning to take hold in some cities. As a tribute to this growing bike fetishization, Austrian designer Andreas Scheiger has created a series of hanging racks made from salvaged bicycles — which can be used to hang up various things, including bikes.
Consisting of combinations of bike handles and saddles mounted on wooden plates, the constructions play upon the traditional hunting trophy and send a saucy wink towards Picasso’s iconic “Bull Head” sculpture. Calling the series “Upcycle Fetish,” Scheiger explains some of the context around this tongue-in-cheek design:
Pablo Picasso saw it first and created his “cabeza de toro”. I needed a bicycle hanger. And then I needed a hanger for bicycle caps and while I was on it, something to hang my umbrella unto. And when left bare I see a tribute to my fetish, the bicycle.