Eco fashion news

ALAS: Australian All-Organic Sleepwear That Soothes Both Body, Mind

The founders ALAS (All light All Shadow) Betony Dircks and Kelly Elkin use only breathable, organic fabrics for garment production with a transparent, and ethical supply chain.

Story by Lea Stewart - Source: http://www.ecouterre.com
Photo © ALAS

Photo © ALAS

The design duo of ALAS clothing created a business model that promises peace of mind to our most restorative time of the day, and a collection of punchy, sophisticated patterned sleepwear that is anything but a snore. The founders ALAS (All light All Shadow) Betony Dircks and Kelly Elkin use only breathable, organic fabrics for garment production with a transparent, and ethical supply chain. Their newest collection feature bright prints screened on jumpsuits, and precious sets.

Photo © ALAS

Photo © ALAS

The lovely forms of these sleepwear pieces makes perfect to wear during the wind down before bed, as well as for easy lounging after waking. The ALAS founders say that “the designs themselves have been thoughtfully constructed to be both comfortable and of a simple, graceful style.” With backgrounds in textile and fashion design, Dircks and Elkin find inspiration for their work from the beauty outdoors: hummingbirds, colorful coral, and the symmetry in nature.

Using the skill of Indian artisans, ALAS created their latest “In the Garden of Chance” collection with soft hand loomed wovens and organic cotton jersey. All of their textiles are GOTS (Global Organic Textile Standard) or Fairtrade accredited. This means that their cottons were farmed without dangerous chemicals, pesticides and fertilizers, and their dyes are free from AZOs and formaldehyde. Even their packaging, swing tags and business cards are recycled and recyclable.

The company mission has a focus on sustainability with recently was recognized by a “Pure Spirit Award” by the UK base Ethical Fashion Forum’s Innovation Awards. ALAS is an Australian label, but has been picked up by boutiques in the UK, and is available for to all online through ShopBop.

Photo © ALAS

Photo © ALAS

Photo © ALAS

Photo © ALAS

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