Eco fashion news

Bombsheller’s Customizable Leggings Are Printed on Demand in Seattle

The company’s name communicates the founders’ view of a “bombshell”: a woman who taps into her potential from her alluring beauty, power and individuality

By Kasey Lum - Source: http://www.ecouterre.com
Photo © Bombsheller

Photo © Bombsheller

Bombsheller is a Seattle-based clothing company that produces eye-catching, graphic leggings on-demand with designs created by anyone who has an artistic eye or knack for design. Artists and regular joes alike can create Bombsheller legging designs using the company’s free, online design template. Designers then set their own royalty rate and gain profits from every sale made. The artist’s name and the design name are also printed in every pair of leggings.

Photo © Bombsheller

Photo © Bombsheller

The on-demand production model provides the company with no need for sweatshops or huge production runs. There is no inventory or overstock and production and manufacturing waste is minimal.

“By only manufacturing when we make a sale, we can digitally carry a huge product offering while keeping no inventory and creating no overstock,” Mohlenhoff explains. We can change any aspect of our business in a matter of minutes and we are constantly improving the way we do things.”

See the rest at: http://www.ecouterre.com

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