Eco fashion news

Gwen Stefani’s New Fashion Line Made in LA Out of Eco-Friendly Tencel

Pop star and fashion icon Gwen Stefani’s new fashion collection replaces jeans with eco-friendly non-denim options.

By Leena Oijala - Source: http://ecosalon.com
Photo © WWD

Photo © WWD

Almost everyone loves jeans – most of us wear them at least a few times a week. But Gwen Stefani has ditched jeans to the wayside, and is offering the rest of us the chance to do so as well. The fashion icon has teamed up with denim guru and co-founder of 7 For All Mankind, Michael Glasser, to come up with a collection aiming to replace those beloved jeans with chic and comfortable denim alternatives made from eco-friendly tencel fabric.

Photo © WWD

Photo © WWD

Stefani is launching the collection under the name DWP, which stands for Design With Purpose, showcasing a stylish and casual chic trousers. All items are made out of tencel, a silky and naturally wrinkle-resistant material which can be coated, treated or dyed to give it a denim, leather or cotton look with less environmental impact than treating denim. The super comfortable and well-draped trousers are adorned with details like asymmetrical zippers and rolled cuffs, channeling Stefani’s personal sense of style. The whole collection is manufactured in Glasser’s factory in Vernon, CA, making it local and ethical, as strict regulations and labor rights are strongly enforced.

Photo © WWD

Photo © WWD

Read more at: http://ecosalon.com

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