Eco fashion news

Gwyneth Paltrow, Lemlem Create Ethically Crafted “Mommy and Me” Tops

This isn’t Paltrow’s first brush with ethical fashion.

Story by Jasmin Malik Chua - Source: http://www.ecouterre.com
Photo © Lemlem for Goop

Photo © Lemlem for Goop

Say what you like—or don’t like—about Gwyneth Paltrow; the actress-turned-lifestyle-guru sure knows how to pick ‘em. Her latest stab at ecommerce has her Goop venture linking arms with Lemlem, a fair-trade fashion label founded by supermodel-philanthropist Liya Kebede to promote the centuries-old art of hand-weaving in her homeland of Ethiopia. Chief among the offerings are a pair of gauzy “Mommy and Me”-style smock tops festooned in coordinating red-and-blue stripes.

Photo © Lemlem for Goop

Photo © Lemlem for Goop

MATCHY MATCHY

If going twinsies with your kid is a little too twee for your liking, the limited-edition Lemlem for Goop collection also features a fringed cotton scarf and a reversible tote bag. This isn’t Paltrow’s first brush with ethical fashion. In September, the Oscar-winning thespian teamed up with Chinti and Parker to co-design a pair of sustainably produced cashmere sweaters.

Photo © Lemlem for Goop

Photo © Lemlem for Goop

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