Eco fashion news

JUST: An Online Platform That Traces Your Clothing’s Journey

Fashion industry supply chains are complex and opaque, and this lack of transparency and even basic knowledge of a garment’s journey hides human rights abuses and the unsustainable use of resources.

By Helen Morgan - Source: http://www.ecouterre.com

Photo © JUST

Photo © JUST


Ethical production in the fashion industry may be more common than ever before, but for a long time there has been a missing link in the supply chain. New start up JUST, co-founded by Shahd Al-Shehail and Natalie Grillon, is hoping to fill that link by connecting suppliers with designers and consumers, trying to make the supply chain more transparent. It finds, vets and partners with fashion suppliers that have positive social missions. Next it brings these suppliers together with designers and consumers through an online database and consumer platform, so that the journey of JUST garments is traceable to all involved. While there are a growing number of fashion startups finding innovative ways to develop and promote ethical products, JUST is taking a unique approach as the first concept of its kind to offer a fashion supply chain that any clothing brand can source from. Ecouterre were lucky enough to talk with Al-Shehail and wanted to share her enlightening hopes and aims with our readers.
Photo © JUST

Photo © JUST

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