Eco fashion news

Maheya by Free People: Natural Dyes for Dresses, Caftans

Free People’s new line, Maheya (meaning ‘of the earth’), is colored with marigold flowers, rhubarb, lilac, natural indigo, pomegranate skin, and annatto seed.

Story by Starre Vartan - Source: http://eco-chick.com
Photo © Free People

Photo © Free People

I’ve written plenty about natural dyes, and count myself as a huge fan of the depth of color, and unique look they give to fabrics colored with them. Launched on Earth Day, Free People’s new line, Maheya (meaning ‘of the earth’), is colored with marigold flowers, rhubarb, lilac, natural indigo, pomegranate skin, and annatto seed.

Photo © Free People

The Cold Shoulder Long Caftan is viscose fabric dyed with natural indigo. Photo © Free People

Each piece comes with a seed paper hangtag printed on 100% recycled paper that when planted, will grow into wildflowers.

According to a release from Free People:

Maheya was formed when the Free People design team had the great fortune to meet Ruppa, a woman so inspirational, she would become the driving force behind the new label. Ruppa was running her own factory in the heart of Mumbai, India with a dedication to empowering her workers, sourcing her fabrics ethically, and hand dying all of her garments with natural materials. Recognizing her unique talents, a partnership was swiftly formed.

Photo © Free People

The V-Neck Button-trim Caftan is dyed with lilac and pomegranate seeds. Photo © Free People

 

 

 

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