Eco fashion news

Mr. Collection – “Borrow, Don’t Buy!”

Vladimir’s initial idea was formed around the expense associated with upgrading your wardrobe, and the renting aspect soon brought along with it a whole new set of ethics – Reduce Reuse Recycle.

By Lupe Castro - Source: http://www.ecofashionworld.com
Photo ©  The Mr. Collection

Photo © The Mr. Collection

The idea of the The Mr. Collection all started when Victoria’s now husband, Vladimir needed something ‘a little special’ to wear. After scouring the web for something to rent, they both realized there was a void in the market.

Vladimir just happens to be a computer whiz with a successful company, Dark Star, already under his belt and Victoria is a major in marketing with a natural flair for fashion. Vladimir and Victoria are the founders of The Mr. Collection.

Vladimir’s initial idea was formed around the expense associated with upgrading your wardrobe, and the renting aspect soon brought along with it a whole new set of ethics – Reduce Reuse Recycle.

I have to admit, after I first checked out the site I was left rather confused. There are no glossy images like the ones typically associated with the renting sites you see for women. But the feedback I was getting from my male LA friends was very positive. And then, of course it made me realize that here lies the male/female divide. I had to find out more…

So on a sunny day in West Hollywood, I managed to ride up to Pasadena (home of the famed Tournament of Roses Parade) to meet the couple and talk through their very new company.

“Think of it as, a bit like Netflix,” said Vladimir as he saw me stumble with the concept. “You pay a monthly fee and you watch as many videos as you want!”

“It’s like a club,” added Victoria.

“There’s 3 monthly tariffs starting at $50 that you can choose from, and we send you the package. You can then keep the clothes as long as you want then return them for another set, utilizing the pre-paid postage. In fact, the boxes are made from recycled materials and we make every effort to reuse the boxes and send them to multiple customers while they are still in tact and look nice.”

Photo ©  The Mr. Collection

Photo © The Mr. Collection

“What’s the average length of time they are kept?” – I ask plaintively, trying to get a handle on the male psyche. I mean I swap clothes, add bits with friends and siblings but rarely like to wear my pieces in the same way again.

“Obviously men are different,” Vladimir says, “the average keep is a month or longer, taking into account that maybe these guys are primarily using it at the weekend.”

That’s four weekends with more or less the same look. UGGGHH. “Of course,” says Vladimir, “sometimes we get them back early if they’ve picked the wrong persona. There is no limit to time and they can exchange their clothing items. And included in the monthly fee is dry clean charge too. The one we use is a green dry cleaning service, where they perform a wet cleaning which is free of VOC’s.”

Photo ©  The Mr. Collection

Photo © The Mr. Collection

Photo ©  The Mr. Collection

Photo © The Mr. Collection


The club used to be by invitation (a bit like Pinterest in the beginning) but has recently changed to open-to-all. Once you sign on, you can choose what Mr. you want to be; Mr. Original, Mr. Casual, Mr. Everyday and if you’re stuck there are some pretty cool examples of what they mean.

Vladimir and Victoria have a lot of plans, which include increasing stock and adding designer labels. They also ship all over the US. When the clothing has been evaluated and they have determined that it’s shelf life has ended, they donate to local charities or larger known ones like Goodwill and Vietnam Veterans of America.

It was great speaking to Victoria and Vladimir to learn more about their fantastic concept. Check out the The Mr. Collection online and as they say – “Borrow, don’t buy!

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