Eco fashion news

Pharrell, G-Star Raw Get “Happy” for Oceans at Spring/Summer 2015 New York Fashion Week

Like the line that preceded it, the upcoming range incorporates fibers derived by Pharrell’s Bionic Yarn eco-textile firm from salvaged ocean plastic.

By Jasmin Malik Chua - Source: http://www.ecouterre.com
Photo © G-Star Raw

Photo © G-Star Raw

If there’s one thing Pharrell Williams knows, it’s how to make a splash. The multi-hyphenate musicpreneur, together with denim label G-Star Raw, took to the stage at 23 Wall Street on Friday to unveil the “Raw for the Oceans” collection for Spring/Summer 2015. Like the line that preceded it, the upcoming range incorporates fibers derived by Pharrell’s Bionic Yarn eco-textile firm from salvaged ocean plastic. “It’s very easy to forget we live on this planet,” Pharrell told the audience. “We don’t want to just talk about it, but we actually wanted to put it in practice.”

Photo © G-Star Raw

Photo © G-Star Raw

See more at: http://www.ecouterre.com

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