Eco fashion news

Sara C Recreates “Nature’s Edge” by Launching Eco-Ethical Collection

“Prints and color have always had to ability to transform my day, so I started Sara C to add a little color to everyday life,”

Story by Kirin Rinehart - Source: http://www.ecouterre.com
Photo © Sara C

Photo © Sara C

When Sara Cohen spent seven weeks traveling around her native England in the family camper, she only sought respite from the daily grind. What the London advertising executive found, however, was something else altogether: a new calling. Inspired by the numinous, untamed beauty of the countryside, Cohen decided to create her own fashion label. Characterized by the organic shapes and bright washes of colors she recorded on her sojourn, Sara C’s first collection of womenswear, “Nature’s Edge,” is as much a tribute to British craftsmanship as it is the environment. Each garment is individually handmade in the United Kingdom from high-end, sustainable fabrics such as Japanese cupro, bamboo, and cruelty-free “peace silk.”

Photo © Sara C

Photo © Sara C

NATURAL PALETTE

“Prints and color have always had to ability to transform my day, so I started Sara C to add a little color to everyday life,” Cohen tells Ecouterre.

“Nature tells millions of tiny stories, sometimes you just need to take the time to stop and notice them,” Cohen says.

To create the hand-drawn and -painted prints that grace her designs, Cohen only has to pay attention to the wider world around her. “Nature tells millions of tiny stories, sometimes you just need to take the time to stop and notice them,” she says.

In fact, Cohen says her colorful art takes precedence over considerations like cut and silhouette. “Each print works perfectly within the shape of each garment; that way I can decide exactly where the print will be placed,” she adds.

Another lesson cribbed from Ma Nature? “A good thing is worth the time and patience to get right,” she says. We couldn’t agree more.

Photo © Sara C

Photo © Sara C

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