Eco fashion news

Sir Plus: Quality Menswear Upcycled in England From “Cabbage”

“I had already been to see a lot of factories and was shocked to see the amount of fabric that was being wasted, so I decided to contact them all and offer to buy it off them.”

Story by Jennifer Barckley - Source: http://www.ecouterre.com/

Photo ©Sir Plus

Buying nothing may be the most sustainable choice when it comes to clothing, but it’s also less than optimal if you’re craving something new to wear. That’s where “cabbage” comes in. A term used by the British industry to describe off-cuts and surplus fabrics, cabbage is the fuel that powers Sir Plus, a London-based menswear label that turns one person’s trash into another’s dapper outfit. Sir Plus began in 2011 as a line of boxer shorts made with excess shirting and silk from London’s most fashionable districts, including Savile Row and Jermyn Street. “I thought there was a niche for really cool boxers,” Henry Hale, the company’s founder, tells Ecouterre. “When I looked into buying fabric, it seemed to be very expensive and the minimums required were huge. I had already been to see a lot of factories and was shocked to see the amount of fabric that was being wasted, so I decided to contact them all and offer to buy it off them.”

CABBAGES AND KINGS

Hale, who regularly dresses down to his knickers to promote his label, soon expanded his offerings to include formal and casual waistcoats, bow ties, fedoras, T-shirts, and even women’s underpants. Everything Sir Plus produces is manufactured locally in England. “I can be at the factory within an hours,” Hale tells us. “I know what the conditions are like and trust the quality.”

Photo ©Sir Plus

Everything Sir Plus produces is manufactured locally in the United Kingdom. “I can be at the factory within an hours,” Hale tells us.

Obviously, waistcoats and bow ties aren’t a look everyone can agree on, but rare is the man who couldn’t use a pair of well-made boxers. “Since a lot of my products are bought as presents, you wouldn’t believe how long I spend talking to ladies about their partner’s underwear!” Hale says.

Sir Plus may be small, but it’s a company with a mighty purpose. British households generate 1.5 to 2 million tons of textile waste a year, according to I&G Cohen, a Salford textile-recycling firm. Only a fraction of this is reclaimed; nearly 1.2 million tons end up in the landfill.

Comments are closed.