Eco fashion news

Supermodel Lily Cole, Veja Collaborate on Rainforest-Friendly Sneakers

I saw first hand the crucial part that Sky Rainforest Rescue plays in creating demand for wild Amazonian rubber for companies like Veja, and making the rainforest worth more standing

By Jasmin Malik Chua - Source: http://www.ecouterre.com

Photo © Veja

Photo © Veja


If anyone knows how to walk the walk, it’s Lily Cole. The British supermodel, actress, and environmentalist has crossed ankles with French ethical footwear label Veja to create a capsule collection of sneakers. Her goal? To raise awareness of wild Amazonian rubber, a renewable material that can provide locals with a source of income without damaging or cutting down trees. Cole, who serves as ambassador for Sky Rainforest Rescue, a partnership between the World Wildlife Fund and the Sky Broadcasting Group to protect one billion trees in the Amazon rainforest, designed a print inspired by the fragility, strength, and vulnerability of the rainforest ecosystem.
Photo © Veja

Photo © Veja

See more at: http://www.ecouterre.com

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