Eco fashion news

The Beauty of Used Clothing: Patagonia’s “Worn Wear” Video Makes Us Smile

I hope you enjoy this ode to Patagonia used clothing (and all the fun we have in nature) as much as I did!

By Starre Vartan - Source: http://eco-chick.com

Photo  © Patagonia

Photo © Patagonia


We all have those pieces we just can’t bear to part with—I have a flannel shirt that I have been wearing since I was 17, and a couple college-era vintage Salvation Army finds that will always be a part of my closet. During this season of shopping and excess, the outdoor clothing company’s perfectly timed video project looks at a number of adventure-people and their favorite (Patagonia, natch) clothing that is years—and some cases, decades—old, a portrait of what use and wear really is: stories, histories, memories. I hope you enjoy this ode to Patagonia used clothing (and all the fun we have in nature) as much as I did!

P.S. This video really encouraged me to keep my ‘imperfect’ stuff around (what could be greener than that?) How about you?

Photo  © Patagonia

Photo © Patagonia

Photo  © Patagonia

Photo © Patagonia

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