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These Sneakers are 100 Percent Rubbish

Despite its utopian promise, plastic is so ingrained in our lives that it’s “becoming increasingly indistinguishable and inseparable from nature,”

By Jasmin Malik Chua - Source: http://www.ecouterre.com
Photo © Everything is Rubbish

Photo © Everything is Rubbish

New shoes, new clothes, new gadgets—everything you desire is garbage, or will be eventually. That’s the message behind “Everything You Buy is Rubbish,” an art campaign by a group of Goldsmiths, University of London students who wanted to give form to consumerism’s “plastic legacy.” Charles Duffy, William Gubbins, and Bill Turvey trawled England’s beaches for plastic trash before melting down and molding the resulting material into a pair of multicolored sneakers, which they then placed front and center in a series of satirical ads.

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