Art

Hail a Mumbai Masterpiece on Wheels

Taxi Fabric wants to upholster taxi interiors in Mumbai with the works of young graphic designers

By Laura Yan
Photo © Taxi Fabric

Photo © Taxi Fabric

Taxi Fabric wants to give young graphic designers in Mumbai a new outlet to showcase their work: the fabric seat covers of taxi cabs. In the process, it hopes to inspire conversation, and show older generations what design is all about.

Currently, the team behind Taxi Fabric has self-funded the designs and fittings of five taxis with the works of young designers. The pieces are inspired by life in the city.

Each design is featured in the interior of a taxi for four to five months, and can be seen by over 4,000 people. According to the project, “taxi drivers have commented that they believe their customers are not only engaging with them more, but most of them also ask them about their designs featured in their taxis.”

Photo © Taxi Fabric

Photo © Taxi Fabric

Some drivers of the cabs featuring designs saw an increase in passengers (and fares). India’s taxi cabs are an iconic part of its culture. There are approximately 55,000 of them in Mumbai, and drivers often seek new ways to make their cars stand out. Some decorate the glass windows, or add glowing lights. But they pay little attention to seat covers, which “are often functional and forgettable.”

Photo © Taxi Fabric

Photo © Taxi Fabric

Read the rest at: http://www.psfk.com

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