Fashion

Meet the Winners of the 2014/15 EcoChic Design Award

Now in its fifth cycle, the EcoChic Design Award is the brainchild of Redress, a Hong Kong-based nonprofit that strives to demonstrate the potential of disused textiles like secondhand clothing and fabric offcuts from the garment industry.

By Jasmin Malik Chua - Source: http://www.ecouterre.com
Photo © Redress

Photo © Redress

Britain’s Kévin Germanier emerged victor of the 2014/15 EcoChic Design Award when he beat out contestants from Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, France, Sweden, and Denmark at Hong Kong Fashion Week last Wednesday. The event, which was live-streamed online for the first time, saw China’s glitterati converge on The Langham Hong Kong, where the 10 finalists transformed textile waste into the embodiments of “modern Chinese chic.” Hong Kong’s Victor Chu came in second place, while Singapore’s Laurensia Salim received the Special Prize from ethical jeweler John Hardy. As part of his win, Germanier will go on to co-produce the first-ever upcycled clothing line for Chinese luxury brand Shanghai Tang.

REPURPOSE FOR A PURPOSE

Now in its fifth cycle, the EcoChic Design Award is the brainchild of Redress, a Hong Kong-based nonprofit that strives to demonstrate the potential of disused textiles like secondhand clothing and fabric offcuts from the garment industry.

Making good on that promise, Germanier created his collection by upcycling a variety of discarded materials, including old Swiss Army blankets. “I wanted to show that you can use waste but still can create high fashion,” he told Ecouterre after the show. (Mission accomplished.)

Raphael le Masne de Chermon, executive director of Shanghai Tang, approves of Germanier’s tack. “We are delighted to welcome Kévin to our design team in Hong Kong to create his upcycled collection for Shanghai Tang’s global customers and, in doing, so provide a reflection that mirrors the sustainable innovation in China’s fashion industry,” he said.

See more at: http://www.ecouterre.com

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