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H&M Unveils “Conscious Exclusive” Collection of Sustainable Formalwear

Inspired by the drama and romance of flamenco and Spanish bullfighting, the fancier garb features higher-quality, better-for-the-planet fabrics…

By Jasmin Malik Chua - Source: http://www.ecouterre.com

Photo © H&M

Photo © H&M


H&M is kicking up its heels with its second “Conscious Exclusive” collection of sustainable partywear. Inspired by the drama and romance of flamenco and Spanish bullfighting, the fancier garb features higher-quality, better-for-the-planet fabrics, including organic cotton, recycled polyester, recycled polyamide, and Tencel, as well as, for the first time, vegetable-tanned leather from cows bred for organic meat production in Sweden, and silk cultivated in organic mulberry plantations.
Photo © H&M

Photo © H&M


CONSCIOUS+

Launching April 10, the limited-edition lineup will be available both online and at 150 select H&M stores worldwide. Spokesmodel Amber Valletta will also feature select pieces on her “Master & Muse” marketplace on Yoox.

The Conscious Exclusive collection will launch online and at 150 select H&M stores worldwide on April 10.

H&M developed Conscious Exclusive in partnership with sustainable-design think tank Ever Manifesto. The firm’s Elizabeth von Guttmann and Alexia Niedzielski will appear in the Conscious Exclusive campaign together with Valleta, who is also the face of the mainline “Conscious Collection.”

“There’s a movement happening in fashion for everything to become more sustainable, more responsible and its important for companies like H&M to take steps and be leaders,” Valletta said at an H&M Conscious event in West Hollywood on Wednesday night. “As consumers we need to buy better. H&M has a great opportunity to inform so many people and raise awareness. As a global company they can really make an impact and I wanted to come out and support the brand I am working for.”

Read the full article at: http://www.ecouterre.com

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